![]() ![]() On the road, though, it's the electric car that feels quicker, at least in day-to-day driving. If you did a drag race using launch control, the 760i would almost certainly prove the zippier car. On paper, the 760i has an advantage: it weighs about 900 pounds less. It may not be traditionally handsome, but when people see that front end in their mirror, they'll know to get the hell out of the way.Īs you might have noticed, both the V8-powered and the electrically motivated 7ers make almost identical power figures. Above all else, it's imperious: in the matte black of my electric-powered i7 tester, the face exudes serious Darth Vader vibes. It looks more proportionate and resolved than the 4 Series and M3 / M4 its grille seems right-sized, and the flanks and roofline bear a slight resemblance to the Rolls-Royce Ghost. Still, once you spend a little time with it.well, it never looks beautiful, but you start to appreciate how unabashedly bold it is. (Adding to that is its sheer size the front end is so tall and blocky, I kept subconsciously expecting an SUV when I caught a glimpse out of the corner of my eye.) The rear, meanwhile, defies convention by protruding its lower bumper way out, almost as though trying to imitate James William Bottomtooth III. The front fascia legitimately shocks at first, with its unexpected angles and sharp-eyed lights - especially in lighter colors that draw a greater contrast with the blacked-out center portion. ![]() It shouldn't come as a surprise at this point that a new BMW is far from conventionally attractive.but the new 7 Series manages to stand out even from the other new cars found in Bimmer showrooms. We probably should get that out of the way, shouldn't we. For all intents and purposes, however, they're the same car: the 2023 7 Series. So, for the 2023 model year, BMW has rolled out not one but two new full-size range-topping luxury sedans - one powered by gasoline, the other by electricity. Whenever an all-new one of these arrives, it's a big deal - and that's even more true today, when companies are under immense pressure to electrify and future-proof their lineups but not abandon the customers who still love their big gas-powered beasties. ![]() Mercedes-Benz may have pioneered this segment with the S-Class, but for the last few decades, rivals BMW and Audi have endeavored to keep pace with the 7 Series and A8, respectively - all of which possess similar qualities of supple ride, prodigious power, top-tier tech and enough legroom to please a giraffe. America has largely given up on this segment, and Japan and England have slashed back on it as well (unless you're looking to spend the really big bucks on a Bentley or Rolls-Royce), but the Germans are still battling it out with their big, imposing uberraketenschlitten. Sedans may not have the market share they used to, but there's one market segment where they still carry plenty of cache: the large-and-in-charge luxury market. ![]()
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